Everyday low prices and free delivery on eligible orders. Cognitive diversity for better management herrmann. A practical understanding on the organising principle for. Whole brain thinking also shows us that we all learn differently, have access to different thinking preferences, and flex our thinking when the situation demands it. The result of this research is the herrmann whole brain thinking system. Unlocking the power of whole brain thinking in organizations, teams, and individuals herrmann, ned. The whole brain model ned herrmann developed both builds on and debunks this dichotomy by describing four interconnected thinking quadrants. In 1995 zorgde zijn boek the whole brain business book voor nieuwe. Unlocking the power of whole brain thinking in organizations, teams, and individuals by ned herrmann and ann herrmannnehdi may 27, 2015.
The result of this research is the herrmann whole brain model. Buy a discounted hardcover of the whole brain business book online from australias leading online bookstore. Herrmann admits quadruple dominance or whole brained thinking as a possible cognitive profile. Unlocking the power of whole brain thinking in organizations, teams, and individuals by ned herrmann.
He spent 30 years from approximately 19641996, exploring and explicating herrmann brain dominance instrument to teaching, learning, increased selfunderstanding and enhanced creative thinking capabilities, on both an individual and corporate level. Herrmann is more applicable in the workplace because its about the way you think and solve problems. I highly recommend ann herrmanns the while brain business book, a revision of ned herrmanns classic book from the world of cognitive psychology and. Praise for the whole brain business book ned herrmann was way ahead of his time. Whether youre struggling to keep up with a changing market, stuck with a tired business model, or challenged by difficult colleagues, the proven methods in this updated guide will help you to. In august, 1979, after many tests, indepth research, and mountains of data, herrmann had developed a valid selfassessment that enables individuals to understand their own thinking style preferences the. This book is based upon the herrmann brain dominance instrument hbdi, which is a well known and used psychometric instrument which both measures thinking preferences and provides means for individuals, teams and organisations to achieve better outcomes using the power of the diversity of these thinking preferences. Boeken, games en tools herrmann international europe. The longawaited update of the classic guide to outperforming the competition using herrmann internationals trademark whole brain methodology packed with new research, updated examples, and more actionable content, the whole brain business book outlines four basic thinking stylesadministrator, talker, problemsolver, dreamercorresponding. A whole brain approach to teaching and learning in higher education.
The first critical takeway from whole brain thinking that we need to understand is that we are designed to be whole. The brain is specialized, and the degree of specialization affects how we think and what we pay attention to. Unlocking the power of whole brain thinking in organizations, teams, and individuals, 2nd edition book. Applying whole brain thinking through the hbdi profile leads to a better understanding of the natural styles we use to process information. Hbdi book understanding the herrmann whole brain model. The longawaited update of the classic guide to outperforming the competition using herrmann internationals trademark whole brain methodology packed with new research, updated examples, and more actionable content, the whole selection from the whole brain business book, second edition. This longawaited culmination of herrmanns highly respected research and testing presents his fourquadrant model of the brain and the corresponding thinking. In 1995, the publication of his book the whole brain business book created a new benchmark in the search for thought styles, strategic areas such as leadership, productivity, sales and teamwork. In august 1979, after many tests, indepth research and mountains of data, herrmann had developed a valid selfassessment that enables individuals to understand their own thinking style preferencesthe hbdi herrmann brain dominance instrument. The whole brain business book, second edition book depository. Long before neuroscience became all the rage, ned was talking and writing about the mindbody selection from the whole brain business book, second edition. The whole brain business book will help optimize your management approach.
If someone was equally dominant in all four quadrants, the polygon would be a perfect square. Ned herrmann, recognized as the founder of whole brain technology, revealed through this research that diversity of thinking styles exists in any organization, even one as small as 100 individuals. With the release of the whole brain business book, second edition, ann herrmannnehdi, ceo of herrmann international, is carrying on her fathers legacy and bringing practical new insights and advice specific to the challenges. Unlocking the power of whole brain thinking in organizations, teams, and individuals 2 by herrmann, ned, herrmannnehdi, ann isbn. Unlike some other tools, herrmann can be applied to any situation a project, project teams, a problem or issue and it gives you a neutral baseline and common ground to start with. Developed in the 1970s by ned herrmann, then a manager at general electric, more than thirty years of research and innovation stand behind the. Herrmann international asia whole brain thinking and the. The whole brain thinking part in the book is based on d. In 1995, mcgraw hill published herrmann s next groundbreaker. Herrmann admits quadruple dominance or wholebrained thinking as a possible cognitive profile. Use your whole brain when budgets are tight and proving value is critical, whole brain thinking provides a framework for harnessing all the brainpower at your disposal. Pdf a whole brain approach to teaching and learning in. What we need to know in the astd handbook for workplace.
Ned herrmanns extensive, longterm research on thinking and creativity has won national awards. Booktopia has the whole brain business book, unlocking the power of whole brain thinking in organizations and individuals. The whole brain business book, unlocking the power of. The whole brain business book is that missing instruction manual for our thinking brain. Whole brain thinking can reveal possibilities we may inadvertently overlook if we rely too heavily on our dominant thinking patterns. Developed in the 1970s by ned herrmann, while a manager at general electric, more than thirty years of research and innovation stand behind the. Ned herrmann was previously director of executive training for general electric in the usa.
Whole brain business book request sample chapters herrmann. Reprinted with permission by ned herrmann, from the creative brain, lake lure, nc. The whole brain business book, second edition unlocking the power of whole brain thinking in organizations, teams, and individuals. We both use this material in our training and coaching business. The work ned herrmann did was about looking at the brain in terms of its application and what it does, which is thinking. His work is widely regarded as superseding left brainright.